In 2015 the Ford Escape was up for a complete redesign. This project encompasses the creation of stills and a website redesign to support the 2017 launch year.
Launch the 2017 Ford Escape years before the vehicle exists in real life.
I worked with a team to create assets from the ground up. The effort included:
The hero image performed better on the site than any other featured image in the Ford line-up for the 2017 model year. There was a 40% increase in image gallery interactions and a substantial decrease in the bounce rate for the homepage.
The above image was used as the Ford Escape's "Hero" image for this campaign year.
Agency / Client
TDI / Ford