Ford Escape

Introduction

In 2015 the Ford Escape was up for a complete redesign. This project encompasses the creation of stills and a website redesign to support the 2017 launch year.

The Problem

Launch the 2017 Ford Escape years before the vehicle exists in real life. 

The Solution:

I worked with a team to create assets from the ground up. The effort included:

  • Conceptualizing real-life scenarios
  • Art directing all assets
  • Travel & managing multiple practical shoots
  • Managing all retouching efforts
  • Designing the 2017 Ford Escape Homepage on Ford.com

The Outcome

The hero image performed better on the site than any other featured image in the Ford line-up for the 2017 model year. There was a 40% increase in image gallery interactions and a substantial decrease in the bounce rate for the homepage.

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The above image was used as the Ford Escape's "Hero" image for this campaign year.

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Project Details

Year

Role

Agency / Client

2017

ACD

TDI / Ford

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