Ford Escape

Overview:

Designed a digital assets & online experience for the Ford Escape, focusing on enhancing user interaction with the vehicle's features and capabilities.

Challenges:

Needed to create an engaging and informative assets that catered to both new and existing Ford Escape users.

Process & Solutions:

I collaborated with a photographer to create assets from scratch. This involved scouting locations, selecting angles, talent, wardrobe, and directing retouching efforts.

Impact:

The final design increased user engagement and received positive feedback during usability testing, contributing to a successful product launch.

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The above image was used as the Ford Escape's "Hero" image for this campaign year.

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Project Details

Year

Role

Agency / Client

2017

ACD

TDI / Ford

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