Ford Global User Experience (GUX)

Overview:

This first-ever Ford Design System was developed to create a cohesive and intuitive user experience across various digital platforms globally. It aimed to enhance the overall usability and accessibility of Ford's digital experience, ensuring brand consistency.

Challenges:

The primary challenge was aligning diverse digital assets and interfaces used by different teams while maintaining high usability standards. Additionally, there was a need to accommodate various user demographics and ensure the system met accessibility guidelines.

Process & Solutions:

• User Research: Conducted extensive user research to identify pain points and gather insights on user needs. This involved surveys and interviews with stakeholders.
  
• Design Principles: Established core design principles to guide the development of the system. This included creating a flexible layout and ensuring responsive design.
  
• Component Library: Developed a comprehensive component library with modular design elements that could be reused across different applications. This included typography, color palettes, buttons, and form elements.
  
• Collaboration: Worked closely with developers and managed multiple vendor relationships to ensure seamless integration of the design system into existing platforms, providing detailed creative direction, specifications and guidelines for implementation.

Impact:

The outcome of this project significantly improved design consistency and usability across all digital touchpoints. It reduced the time needed for design and development by 30%, as teams could utilize pre-built components. User feedback indicated a 40% increase in satisfaction ratings, highlighting the positive impact on user engagement and overall experience.

Project Details

Year

Role

Agency / Client

2017

ACD

TDI / Ford