Ford Global User Experience (GUX)

Introduction

I was part of a global team of creatives specializing in UX/UI Design. I was one of three ACDs managing the global effort, and I was responsible for many brand launches and all Ford Credit business.

The Problem

Previously, the Ford Credit work wasn't exactly known for being exciting, and the clients were adamant. I juggled working with many teams on this project. That workflow ripple effect was not only for North America but regions worldwide as well as our partnering agencies.

The Solution:

Working diligently week to week, I earned my client's trust. I am proud to say that I turned this account into something people wanted to work on after I left Team Detroit (TDI). In the end we:

• Created 30+ New Ford Credit pages based on the Ford's GUX Design System
• Expanded the GUX Design System for Ford Credit -- payment processing, credit applications, payment estimators, due date changes, account login/management, etc.
  
• As ACD, I managed a team of junior-level designers to complete this work
• Weekly touch base with our senior designers to implement the latest design iterations into regions worldwide

The Outcome

One design, five regions, 120+ markets, fully responsive, and many late nights. For over 300 million people worldwide, Ford.com is the first impression of Ford, and I jumped at the chance to turn a piece of business everyone ignored into something I would own.

Project Details

Year

Role

Agency / Client

2017

ACD

TDI / Ford