This project was to create a piece of content for Ford Credit that outlined how a lease works -- start to finish.
The challenge here was that financial topics could be sensitive for users. Execution on these topics can easily be too condescending, so we needed to find the right way to go about this execution.
Working hand and hand with Big Block LA, we:
Crossing the finish line, my client was very pleased with this creative. We found an authentic voice that informed our users without treating them in a way that caused concern. I've been told that this video is still referenced by Ford Credit on how to execute a creative task.
Agency / Client
TDI / Ford