Ford Credit

Overview:

I created a video to simplify the end-of-lease process for Ford Credit customers.

Challenges:

Balancing complex information with the need for straightforward communication.

Process & Solutions:

The process began by working closely with the client to understand their challenges. Then, I created a storyboard and collaborated with a vendor to produce the illustrations. Once the client approved the main visuals, we added motion and transitioned from frame to frame. Throughout the process, I provided creative direction.

Impact:

My client enjoyed the new video, which led to the creation of more videos for their sister brand, Lincoln Automotive.

Project Details

Year

Role

Agency / Client

2017

ACD

TDI / Ford