Ford Credit Lease Explainer Video
Introduction
This project was to create a piece of content for Ford Credit that outlined how a lease works -- start to finish.
The Problem
The challenge here was that financial topics could be sensitive for users. Execution on these topics can easily be too condescending, so we needed to find the right way to go about this execution.
The Solution:
Working hand and hand with Big Block LA, we:
The Outcome
Crossing the finish line, my client was very pleased with this creative. We found an authentic voice that informed our users without treating them in a way that caused concern. I've been told that this video is still referenced by Ford Credit on how to execute a creative task.
Project Details
Year
Role
Agency / Client
2017
ACD
TDI / Ford