While at Team Detroit, I stepped in to help our partner agency, Hudson Rouge, create a series of videos for Lincoln Automotive Financial Services (AFS).
The challenge with this project is that financial matters can be predictable and dull. As the Lincoln brand evolved we did not have a solid brand direction to work from.
On this project, I worked with a video production crew to:
From Accessing the Online system to managing your account, we created content to help reinforce the owner experience.
Agency / Client