Lincoln AFS

Overview:

I worked on the Lincoln AFS project, which aimed to create videos explaining how to manage Lincoln customers' accounts.

Challenges:

Ensuring that the digital experience matched the luxury branding of Lincoln while remaining functional and accessible.

Process & Solutions:

I worked with marketing and branding teams to establish a visual style. Then, I created storyboards in partnership with a vendor and provided creative direction for the video shoots to produce the video series. I oversaw all aspects of the visual storytelling, including location scouting, wardrobe selection, video editing, voiceover, and music selection.

Impact:

The project enhanced brand perception and increased user engagement, reflected in higher site traffic and customer inquiries.

Project Details

Year

Role

Agency / Client

2017

ACD

Lincoln