Lincoln AFS


While at Team Detroit, I stepped in to help our partner agency, Hudson Rouge, create a series of videos for Lincoln Automotive Financial Services (AFS).

The Problem

The challenge with this project is that financial matters can be predictable and dull. As the Lincoln brand evolved we did not have a solid brand direction to work from.

The Solution:

On this project, I worked with a video production crew to:

  • Conceptualizing our story and the locations that mapped to that story
  • Created storyboards that we sold to the client, which served as the shot list for our shoot
  • Traveled for the shoot while managing the entire process start to finish
  • Supplied creative direction for all post-production, music, and compositing

The Outcome

From Accessing the Online system to managing your account, we created content to help reinforce the owner experience.

Project Details



Agency / Client