Lincoln AFS
Introduction
While at Team Detroit, I stepped in to help our partner agency, Hudson Rouge, create a series of videos for Lincoln Automotive Financial Services (AFS).
The Problem
The challenge with this project is that financial matters can be predictable and dull. As the Lincoln brand evolved we did not have a solid brand direction to work from.
The Solution:
On this project, I worked with a video production crew to:
The Outcome
From Accessing the Online system to managing your account, we created content to help reinforce the owner experience.
Project Details
Year
Role
Agency / Client
2017
ACD
Lincoln