Ford Focus

Overview:

Created assets and a digital experience for the Ford Focus brand launch, enhancing customer engagement with the newly launched vehicle.

Challenges:

Ensure that the newly designed vehicle features are communicated and engagingly.

Process & Solutions:

Utilized user-centered design principles to create interactive elements and informative content that engage users effectively.

Impact:

The design contributed to increased interest in the Ford Focus, reflected in higher web traffic and customer inquiries.

FORD_S060_4Door_M_W5_F_sRGB_3k_1860

Ford Focus Sedan shot in downtown San Francisco, CA.

dw_1312_FORD_S090_ST_M_W4_F_RGB_1920pxl
dw_1312_FORD_S100_ST_M_W3_F_RGB_1920pxl
FORD_S120_EV_M_W6_F_sRGB_3k_1860
FORD_s010_5Door_W6_F3_sRGB_1920pxl

Project Details

Year

Role

Agency / Client

2017

ACD

TDI / Ford

‹
›