State of Michigan - MiPage App

Overview:

Worked on the SOM MiPage project, focusing on an app redesign for iOS, Android.

Challenges:

The challenge was integrating outdated technology to meet the demand for increased personalization in a way that feels authentic and valuable to users.

Process & Solutions:

Implemented user research to gather insights on personalization preferences and designed features that allow users to tailor their experiences.

Impact:

The project led to higher user retention rates and increased engagement. Positive feedback quickly manifested in updated reviews, indicating that the app was much easier to use and exceeded consumer expectations.

Project Details

Year

Role

Agency / Client

2020

Design Director

State of Michigan